Company Overview

Our client is a performance marketing agency specializing in mission-driven organizations across the higher education and nonprofit sectors. They combine sharp strategy, creative excellence, and data-driven execution to help universities and organizations achieve measurable growth: enrollments, applications, inquiries, and awareness.

Your Role

The Data & Analytics Specialist keeps that measurement trustworthy. You will own the client-facing and internal reporting dashboards, audit and fix conversion tracking across ad platforms and CRMs, and surface the patterns in the data before they turn into a client question nobody can answer. You report to the Data & Analytics Manager and work daily with the paid media and SEO teams.

You'll:

• Build and maintain reporting dashboards that both marketers and non-technical stakeholders trust
• Audit pixel and tag implementation across Google Ads, Meta, LinkedIn, and programmatic campaigns
• Configure and QA event tracking and goal completions in GA4 and Google Tag Manager, from ad click through CRM entry
• Manage data flows between CRM platforms and upstream marketing systems so lead data stays attributed correctly
• Troubleshoot tracking discrepancies across platforms and trace them to a root cause
• Maintain tagging plans, data dictionaries, and QA checklists so tracking stays documented
• Analyze marketing and CRM data to surface recommendations for the paid media and SEO teams

You Bring:

• 3+ years of hands-on analytics experience in a marketing or agency environment
• Experience implementing and auditing conversion tracking and pixels across Google Ads, Meta, LinkedIn, and GA4/Google Tag Manager
• Experience working with CRM data flows, ideally Salesforce, HubSpot, or Slate
• Strong hands-on skills in data extraction, integration, and visualization tools
• A working understanding of paid media and SEO performance metrics
• Experience with conversion rate optimization in lead generation
• Strong English communication skills, written and spoken, with the ability to translate what the data shows for a non-technical audience

Bonus Points:

• Experience in education marketing, traditional or online
• Exposure to predictive analytics or statistical analysis techniques
• Agency background supporting multiple client accounts at once
• Familiarity with programmatic advertising platforms

What's Offered:

• Fully remote work environment, roughly 40 hours a week with flexibility inside U.S. time zones
• Competitive compensation based on experience and scope, paid weekly in USD as a contractor
• Real ownership over conversion tracking and reporting, not just execution of someone else's spec
• The chance to build out the tracking and dashboard systems from the ground up, with visibility to the Data & Analytics Manager and leadership
• A collaborative culture focused on accuracy, accountability, and continuous improvement
• 20 days of PTO a year, covering holidays, sick time, and regular time off combined, plus a computer and starter equipment provided

Interview Process:

1️⃣ Intro call on your reporting and analytics background
2️⃣ Technical interview on dashboards, KPIs, and tracking
3️⃣ Team interview on collaboration and communication style
4️⃣ Final interview with leadership