Job Description: Marketing Specialist

Location: Remote (LATAM Only)
Reports To: CEO
Salary: Competitive, in USD

About the Role:
We are seeking a proactive and versatile Marketing Specialist to drive our lead-generation and marketing efforts. In this role, you will work closely with the CEO, taking on strategic initiatives and executing hands-on tasks to bring in quality leads and elevate our marketing presence. This role is ideal for someone with a strong eye for design, a willingness to learn, and a can-do attitude. You’ll work independently but may coordinate with freelancers as needed.

Key Objectives:

• Generate high-quality leads to support business growth.
• Develop and implement creative and strategic marketing initiatives.

Responsibilities:

• Rebuild and enhance our website using WebFlow or Framer.
• Revamp landing pages to optimize conversion and engagement.
• Design and execute direct outreach email campaigns.
• Develop impactful sales documents and marketing materials.
• Conduct client research to identify and target potential customers.
• Optimize and manage Google Ads campaigns to drive qualified traffic.
• Oversee content creation efforts, coordinating with freelance talent as needed.
• Support direct sales initiatives with relevant marketing collateral.

Qualifications:

• Strong interest and aptitude in learning various marketing functions.
• Basic design skills, including the ability to create visually appealing marketing assets.
• Familiarity with AI tools and their application in marketing.
• Excellent written and spoken English communication skills.
• A good eye for design and an eagerness to experiment with new ideas.

Nice-to-Haves:

• Previous experience in B2B and/or software services marketing.
• Experience with WebFlow, Framer, or similar web design tools.
• Background in lead generation, direct outreach, or digital ad management.

What We Offer:

• Flexible budget with a competitive salary paid in USD.
• Opportunity to work directly with the CEO in a fast-paced, growth-oriented environment.
• The chance to learn and grow with a diverse set of marketing responsibilities.